 | | Almost 25% of mothers stop breastfeeding within the first three months because it becomes too painful. A further 40% stop because of a decreased milk supply. ”We came up with three key insights. According to women, pumps felt cold on the breast, too mechanical, and forced them to lean forward to make sure the milk flows down into the bottle.” Elodie Thomas, lead designer
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Philips explored the needs of mothers and babies to create a range that gave mothers the best experience, with the aim of helping them breastfeed their babies for longer. Research included a clinical study that confirmed the importance of comfort in helping mothers produce milk. See the backgrounder for more details.